Identity Portfolio

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GEI Consultants Inc.

Geotechnical Engineers, Woburn MA

When the company was founded in the 70's, the greek symbol for "phi" was selected as it's graphic identity. The assignment was to redesign the identity to more appropriately represent the company which had expanded its range of services and number of nationwide offices. The solution is derived from a series of circles that are scaled and rotated with proportions based on the concept of phi, also known as the "golden mean".

"Mark has guided GEI’s brand design image for the past decade, during which time GEI has doubled in size to 600 staff in 28 offices across the…Read Testimonial