JLGA Card
New York
The client, Jack L Gordon Architects, wanted to create a print piece to celebrate the New Year which also marks the start of their 50th anniversary. These are a few alternative designs that were presented. Shown are the two sides of two different multifold cards where one side highlights the anniversary and the other celebrates the holiday. The third concept shows a tree graphic that was revealed by unfolding a series of vertical panels to depict "growth" and when fully opened announced the anniversary milestone.