Smoke-Free Campaign
Higher Education
Harvard Medical School, Boston MA
Harvard Medical School needed an awareness campaign to mitigate a problem of public smoking on campus. The theme "Let's Be Clear" was created to promote the importance of a smoke-free environment and to highlight the risk smoke poses to contaminating lab spaces. The campaign includes a series of stylized images of lungs on colorful banners located on buildings and free-standing stanchions in problem areas.
Mark was able to listen and creatively respond to a wide range of objectives from a large committee tasked with the implementation of an important program.